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Work Your Magic: October’s Spellbinding Beauty Vibe at IPSY

By Maddie Aberman

Published on Oct 28, 2025 • 3 min read

There’s something about October that feels charged with possibility. Maybe it’s the crisp air, maybe it’s the lead-up to Halloween, or maybe it’s just the thrill of getting to play dress-up whenever you want. At IPSY, we call it Work Your Magic—a month to mix, match, morph, and let beauty be your favorite kind of spellcasting.

Think bold eye looks that command attention, skin so radiant it seems lit from within, and nails that double as tiny works of art. Whether you’re headed to a costume party or just summoning confidence for your 9-to-5, this month is your invitation to conjure looks that go beyond ordinary.

It's about glam time you treated yourself.

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Spells, Styles, and Statement Looks

Need inspiration? Start with a little costume-magic-meets-makeup artistry: from easy Halloween looks that take minutes, to cat-inspired glam that’s always a crowd-pleaser, to the ultimate roundup of the best Halloween makeup ideas. Eyes, of course, get their own spotlight—because nothing’s more mesmerizing than a swipe of shadow or liner that transforms you in seconds (just ask our list of Halloween eye looks). And don’t forget your mani—Halloween nail art ideas prove that sometimes the spookiest details are in the fingertips.

Of course, the best spells last all night. That’s why we’re testing long-lasting Halloween makeup (hello, RARE BEAUTY Soft Pinch Liquid Blush) and even trying our hand at setting spray hacks with E.L.F. COSMETICS Power Grip Dewy Setting Spray to see how to lock in the glow for hours of haunting.

Future Fluent: Celebrating Hispanic Heritage Month

October is also about honoring transformation in every sense. This Hispanic Heritage Month, we’re celebrating what it means to be Future Fluent—to live at the intersection of traditions, languages, and rituals that blend into something unmistakably our own.

We’re highlighting the Latinx-founded beauty brands shaping the future, spotlighting the artistry of designer Jenn Torres, who brought her vision to our limited-edition Mystery Bags, and unpacking the campaign that celebrates the beauty of being in-between worlds: Future Fluent.

Because magic isn’t just in makeup palettes and powders. It’s in the everyday ways we honor who we are, where we come from, and where we’re going.

So go ahead—call in your confidence, paint on your power, and work your magic all month long.

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