What Is IPSY? How It Works and Everything Else You Need To Know

So, What Is IPSY?

IPSY is a beauty subscription service that delivers a set of personalized beauty products straight to your door, making it easier to discover your new go-tos, feed your passion for beauty, and try your favorite brands at an incredible value. You always have a say in what goes in your bag (from telling us your preferences in our Beauty Quiz to choosing additional products to your shipments), making IPSY the most personalized beauty subscription on the market.

IPSY was founded on a singular mission: to inspire individuals around the world to express their unique beauty. Everything we do is to support you on your journey to self-discovery, so you’ll feel confident letting your unique beauty shine every day.

How Does IPSY Work?

It all starts with your Beauty Quiz, a quick questionnaire about your beauty preferences, skin tone, hair color, eye color, favorite brands, and more. Using your answers, we curate products that are unique to you and deliver a new assortment each month. Tip: You can adjust this frequency if you’d like!

For your first bag, you’re billed as soon as you join; after that, billing takes place on the last day of the month for next month’s bag, with your bag shipping out about two weeks after that. Timing is slightly different for annual plans, and you can read more about the billing cycle here.

Interested in what IPSY members think about their products? Head over to our reviews blog.

How Much Does IPSY Cost?

IPSY memberships start at $14/month for the Glam Bag, but we also offer other subscriptions to fit any lifestyle or preference. To help you find the plan that works best for your beauty needs, we’ve broken them all down for you below.

Glam Bag: $14/month

Meet the beauty bag that started it all. Our resident OG subscription, Glam Bag helps you discover your new faves with five personalized, deluxe-size beauty samples (worth up to $70) sent in a cute makeup bag. You also get to choose one product for your bag each month. No wonder this is our most-popular membership!

BoxyCharm: $32/month

All the faves you love—full-size. BoxyCharm delivers you five personalized, full-size beauty products (worth up to $200). Whether you're trying the best and buzziest brands or restocking your supply, there’s always so much to love because you get to pick three of your five products each month.

Icon Box: $65/quarter

Feeling a little extra? Icon Box is a quarterly, members-only upgrade to your monthly IPSY membership that includes eight full-size products (worth up to $350) specially curated by beauty’s biggest tastemakers and celebs. Think of it as your all-access pass to the most-coveted brands, hottest launches, and need-to-try products in beauty—and you even get to choose three of your full-size products every shipment. During upgrade months (February, May, August, and November), Icon Box replaces your usual monthly bag.

Can’t decide which one you want? No problem. You can subscribe to one, two, or even all three of these plans at the same time.

Where Is IPSY Available?

All memberships—Glam Bag, BoxyCharm, and Icon Box—are available in Canada (including its territories and military locations) and the U.S. (including Alaska and Hawaii, territories, PO Boxes, APO, DPO, and FPO boxes). However, only Glam Bag is currently available in Mexico.

If the bag you’re eyeing isn’t available in your area, don’t worry—we’re always thinking of ways to improve the membership experience, so keep an eye out for updates on expanded IPSY availability.

Ready to Join?

Take our Beauty Quiz now to get started. Already a member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram @IPSY and @BoxyCharm.

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