Introducing Eye Defy Zero Gravity Mascara: the ultimate solution for gravity-defying lashes. The non-irritating and hypoallergenic formula effortlessly lifts, curls, and defines without clumping or flaking. A few swipes and you’ll be on your way to creating lashes that are light as air yet bold as can be.
Starting at the base of your lashes, wiggle the wand upwards to coat each hair then repeat to achieve your desired look.
Founded in 2006 by BFFs and sisters Nicole and Erica, HALF CAKED prides itself on formulating products that are clean, gentle on skin, and inclusive for all skin tones.
The IPSY Shop is our members-only shop with the best deals (up to 80% off!) on the best beauty. You unlock 24/7 access to the IPSY Shop by becoming an IPSY member with a subscription to Glam Bag or BoxyCharm.
How are Glam Bag and BoxyCharm different?
Glam Bag includes 5 deluxe-size samples that are personalized for you each month, plus a makeup bag. BoxyCharm features 5 full-size faves from top brands, also personalized based on your preferences.
How does IPSY personalize my products?
You’ll take a Beauty Quiz about your preferences (think: brands you love, products you want, and more). Your answers help us personalize your subscription every month with picks we think you’ll adore.
Can I get both Glam Bag and BoxyCharm?
Yes! You can subscribe to both Glam Bag and BoxyCharm for a mix of deluxe- size samples and full-size products, all personalized to you. It’s the best way to discover new beauty.
What savings can I expect as an IPSY member?
For starters, you always get major value in your monthly shipment (with Glam Bag, you score up to $70 worth of products for only $14!)—but members also get access to all our best and biggest sales with up to 80% off their favorite (and future favorite) brands. We also drop weekly deals in the IPSY Shop, plus more limited-time offers available only to members.
What do I get by joining IPSY?
IPSY members get perks like personalized products, access to epic deals, and savings on top brands. When you join, you’re also tapping into a community of millions who love beauty as much as you do.
How do I cancel or change my subscription?
You can modify your subscription at any time through your account settings. You can skip a month, change your delivery frequency, or cancel if needed. It’s easy to make your subscription work for you.