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Color: Black
Why You'll Love It
A mega-lengthening and lash-multiplying mascara that leaves you with fully fanned-out lashes in the blink of an eye? Watch as this one goes the distance. One swipe coats every lash in pitch-black pigments that are loaded with tri-peptides and vitamin B5 to help strengthen as it lengthens.
Start by applying one layer of mascara to your top and bottom eyelashes with the twisted wire bristles. Then, switch to the silicone comb and brush through top lashes to help define, curl, and add length. For a more dramatic look, let the mascara dry for a couple of minutes and repeat both steps.
Aqua (Water), Synthetic Beeswax, Cera Alba (Beeswax), Acacia Senegal Gum, Butylene Glycol, Stearic Acid, Palmitic Acid, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Glyceryl Stearate, Polybutene, VP/Eicosene Copolymer, Glycerin, Aminomethyl Propanol, Pentylene Glycol, Stearyl Stearate, Stearyl Palmitate, Caprylyl Glycol, Panthenol, Biotinoyl Tripeptide-1, Paraffin, Cetyl Palmitate, Cetyl Stearate, Hydroxyethylcellulose, Behenic Acid, Cera Microcristallina (Microcrystalline Wax), Arachidic Acid, Potassium Sorbate, Sodium Dehydroacetate, Phenoxyethanol, Polysorbate 60, Disodium Phosphate, Sodium Phosphate, CI 77499 (Iron Oxides).
WHATS UP BEAUTY was brought to life by Alena Monson, an Arizona-based entrepreneur and social media influencer who wanted to build an inspired brand where fun, wearable colors meet clean formulas.
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IPSY
Glam Bag
5 deluxe-size samples
$14 / month
IPSY
BoxyCharm Subscription
5 full-size products
$32 / month
IPSY
IconBox Subscription
8 full-size products
$65 / month
How IPSY subscriptions work?
More questions? Go to the Help Center.
What is the IPSY Shop? How do I access it?
The IPSY Shop is our members-only shop with the best deals (up to 80% off!) on the best beauty. You unlock 24/7 access to the IPSY Shop by becoming an IPSY member with a subscription to Glam Bag or BoxyCharm.
How are Glam Bag and BoxyCharm different?
Glam Bag includes 5 deluxe-size samples that are personalized for you each month, plus a makeup bag. BoxyCharm features 5 full-size faves from top brands, also personalized based on your preferences.
How does IPSY personalize my products?
You’ll take a Beauty Quiz about your preferences (think: brands you love, products you want, and more). Your answers help us personalize your subscription every month with picks we think you’ll adore.
Can I get both Glam Bag and BoxyCharm?
Yes! You can subscribe to both Glam Bag and BoxyCharm for a mix of deluxe-
size samples and full-size products, all personalized to you. It’s the best way
to discover new beauty.
What savings can I expect as an IPSY member?
For starters, you always get major value in your monthly shipment (with Glam Bag, you score up to $70 worth of products for only $14!)—but members also get access to all our best and biggest sales with up to 80% off their favorite (and future favorite) brands. We also drop weekly deals in the IPSY Shop, plus more limited-time offers available only to members.
What do I get by joining IPSY?
IPSY members get perks like personalized products, access to epic deals, and savings on top brands. When you join, you’re also tapping into a community of millions who love beauty as much as you do.
How do I cancel or change my subscription?
You can modify your subscription at any time through your account settings. You can skip a month, change your delivery frequency, or cancel if needed. It’s easy
to make your subscription work for you.