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Value:  $26  Size:  9 ml, Full Size  Product Type:   Mascara  Why You'll Love It:  This ultra-longwear formula delivers a soft glam look with natural-looking volume, length, and a semi-matte finish. Smudge-free and water-resistant, it won’t run or flake, yet it removes effortlessly with just warm water.  How to Use It:  On clean, dry lashes, hold the wand horizontally at the base and brush up in a zig-zag motion up and through the tips. Repeat until you achieve the length you long for—don’t be afraid to layer it up!  About the Brand:  Unsatisfied with the runny, clumpy mascaras on the market, cofounders Suma and Lewis Farsedakis decided to create a mascara that hit all the right boxes—and developed tubing technology in the process.

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