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Three people apply lipstick together in a close-up shot, capturing a playful beauty moment. Overlaid text reads “I PLAY BEAUTY IPSY” in bold, stylized typography. Three people apply lipstick together in a close-up shot, capturing a playful beauty moment. Overlaid text reads “I PLAY BEAUTY IPSY” in bold, stylized typography.

IPSY 101

I Play Beauty: A Love Letter to the Hobby That Deserves a Spotlight

By Maddie Aberman

Published on Aug 12, 2025 • 3 min read

IPSY 101

Work Your Magic: October’s Spellbinding Beauty Vibe at IPSY

Published on Sep 26, 2025 • 3 min read

Jenn Torres posing with her arms up in front of images of the Limited Edition Mystery Bags she designed for IPSYJenn Torres posing with her arms up in front of images of the Limited Edition Mystery Bags she designed for IPSY

Beauty Amplified

These Hispanic Heritage Month Mystery Bags by Jenn Torres Are a Tribute to Latinx Culture

Published on Aug 28, 2025 • 3 min read

Two models wearing trending makeup looks for fall with a maroon border around their images.Two models wearing trending makeup looks for fall with a maroon border around their images.

Makeup

Our Favorite Fall Makeup Trends Straight From the Runway

Published on Aug 28, 2025 • 3 min read

It's about glam time you treated yourself.

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What’s on Our FYP

A close-up shot featuring a woman with Y2K-inspired makeup, boasting glittery eyeshadow and a fierce expressionA close-up shot featuring a woman with Y2K-inspired makeup, boasting glittery eyeshadow and a fierce expression

Makeup

8 Iconic Y2K Makeup Looks That Are Making a Comeback

Published on May 28, 2025 • 4 min read

An image of a woman looking glam and chic with her black ribbon hairstyleAn image of a woman looking glam and chic with her black ribbon hairstyle

Hair

14 Ribbon Hairstyles to Help You Enter Your Coquette Era

Published on Feb 27, 2024

A close-up image of a woman with her box braids down, showcasing her nose ring, while wearing a boyfriend blushA close-up image of a woman with her box braids down, showcasing her nose ring, while wearing a boyfriend blush

Makeup

Everything You Need to Know About Boyfriend Blush—TikTok’s Latest Cheeky Makeup Trend

Published on Jun 25, 2024

Blonde woman with flawless, radiant skin and glossy makeup, exemplifying the "pearl skin" effect with a luminous, dewy finishBlonde woman with flawless, radiant skin and glossy makeup, exemplifying the "pearl skin" effect with a luminous, dewy finish

Makeup

How To Look Lit From Within, Thanks to TikTok’s Pearl Skin Makeup Trend

Published on May 30, 2024

Woman with maximalist makeup look, metallic blue eyeshadow, crystal-studded brows, and dark glossy lips, enhanced by the stylish sunglasses, edgy background, and her sleek hair pulled back into a bunWoman with maximalist makeup look, metallic blue eyeshadow, crystal-studded brows, and dark glossy lips, enhanced by the stylish sunglasses, edgy background, and her sleek hair pulled back into a bun

Makeup

Move Over Clean Girl! Maximalist Makeup Is Having a Moment

Published on Jun 25, 2024

An image of Hailey Bieber sporting a natural makeup look with pink blush, eyeshadow, and lip gloss, complemented by a gold earringAn image of Hailey Bieber sporting a natural makeup look with pink blush, eyeshadow, and lip gloss, complemented by a gold earring

Makeup

Soft Girl Makeup Is Everywhere. Here’s Why the Internet Is Obsessed

Published on Aug 21, 2024

A detailed close-up of nails featuring a soft light pink and white color combinationA detailed close-up of nails featuring a soft light pink and white color combination

Nails

9 Very Demure, Very Cutesy Nails to Try This Fall

Published on Sep 24, 2024

IPSY 101

What 20 Million Beauty Lovers Taught Us About 2025 Trends

Published on May 6, 2025

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