Goddess Complex Is the Beauty Vibe Taking Over 2025
Every year, the Pinterest Predicts report drops a fresh crop of beauty trends—and the 2025 list did not disappoint. One standout that caught our eye (our entire soul, tbh): Goddess Complex. According to Pinterest, searches for “goddess core” are up 40% and “goddess energy aesthetic” is surging by 170%. Translation: People are done playing it small.
In 2025, beauty is less about perfection and more about power—your own power, that is. So what exactly is the Goddess Complex? Think glowing skin, soft metallics and shimmers, and ethereal vibes that make you look like you just stepped out of a Botticelli painting and a modern-day self-love retreat.
Here’s how to channel your inner divine feminine—minus the ancient mythology degree.
Behind the Goddess Core Trend
Let’s get real for a second. Beauty trends aren’t just about colors and products—they’re a mirror for what’s happening in the world. And the Goddess Complex is all about reclaiming our power.
Pinterest describes it as a trend where “people are embracing inner power through mind, body, and soul enhancements.” (See: glow-inducing facials, rose gold eyeshadow, self-love rituals, and energy-cleansing everything.) Whether it’s through a fresh brow shape or a nourishing lip oil, beauty becomes a tool for transformation. And honestly? We’re here for that.
This trend feels especially right now—because who wouldn’t want to look and feel like their higher self this year?
How to Get the Goddess Energy Aesthetic
This look is all about luminous skin, warm tones, and soft touches that make a big impact. Here’s your step-by-step guide to unlocking full celestial radiance.
1. Illuminate Like You Mean It
Start with a dewy primer, then go in with a glow-boosting foundation or tinted moisturizer. Don’t be afraid to layer on that radiance—you’re not a disco ball, you’re a deity. Finish with a golden-toned highlighter (our model is wearing CHICA BEAUTY Chica Glow Highlighter Duo in Champagne Glow) on your cheekbones, brow bone, and Cupid’s bow. The goal? That just-blessed-by-the-sun kind of glow.
2. Sculpt With Warmth
Put down the cool-toned contour—this look calls for bronzers and blushes that add warmth, not shadow. Buff your bronzer along the tops of your cheeks and your hairline to bring that warmth, then layer a soft pink or peach blush on the apples of your cheekbones for that divine flush. Try SERAPHINE BOTANICALS Marshmallow Blush in Pink Caramel for a rosy, radiant pop.
3. Bring the Light to Your Eyes
Use the HALF CAKED Eye and Cheek Palette in Duality II to create a soft wash of pinky shimmer. Think rose gold lids and a subtle smoked-out lash line to keep things ethereal, not editorial. Pro tip: Dampen your eyeshadow brush before applying shimmer shades for a gilded, goddess-y glow.
4. Lips, but Make It Nourishing
Nothing says divine like a juicy, cared-for pout. Skip the matte and go for a plush, nourishing lip oil. Swipe on WANDER BEAUTY Mini Lip Retreat Oil in Oasis Glow for a glossy, glazed finish that feels like a vacation to the heavens in a tube.
Final Thoughts on Goddess Complex Beauty
You don’t need to rule Mount Olympus to rock the Goddess Complex aesthetic. You just need the right products, the right energy, and a reminder that you’re already divine.